370x618mm 270gsm Recycled Paper Stock, Rubber Ink
Jimi Hendrix wrote Purple Haze, or at least finished his fantastic song in Forest Gate, East London, whilst back-stage waiting to go on at the Upper Cut Club in 1967. This homage to Hendrix, uses a technique known as split-fountain for the psychedelic ‘Rothko-esque’ coloured background. Was he high-on-acid when he first performed the song. Is it a drug reference or simply a love song?
The large ‘A’ Letter is Cameo or White-Letter woodtype, followed with large 1920’s Gill Sans woodtype.
Designed and printed by Russell Frost of Hooksmith Press, a small letterpress print shop in East London.
Print runs of posters by Russell Frost are hand-crafted using a combination of traditional wood type and metal type.
In Russell's words: "My work reflects a slower time and a love of typography and the written word. Letterpress is a medium which allows me to collect and re-use elements from the past to create something new; a tangible and tactile connection to history and a continuation of a craft."